To design an experience of obtaining a digital signature via portable PACI kiosk that could come to any location in the city wherever the users are.
Nike After Dark Tour 2025
For Nike’s After Dark 10K Tour, I owned a cross-platform race-to-share experience enabling runners to share their race results to Strava app despite a GPS-blocked underground venue. Working within constraints, I created a mobile-first microsite that authenticated users, prefilled verified race data, integrated a branded finisher photo.
At A Glance
Team
UX Designer(me)
Creative Director
Visual Designer
Senior Producer
Senior Developer
Tech Lead
Approach
User Flow, Journey Mapping, Content Mapping, Rapid Wireframing, Infobip, Social Media Channel Management
Timeline
Sept-Nov/2025
Context
For Nike’s After Dark 10K Tour, runners will complete a race in an underground venue where GPS tracking was unavailable. Nike wanted every finisher to seamlessly share their race on Strava — combining their race data and an edited branded race photograph.
Challenges
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- Runners couldn’t record the race directly in Strava.
- No route map could be generated from live data.
- Only verified race time and calculated speed were available.
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How to deliver a “share-worthy” activity when main location data is missing.
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- No custom-drawn route maps.
- No bespoke authentication UI.
- Limited editable fields once an activity is created.
- Some activity data must remain system-defined.
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We had to design around these constraints rather than fight them.
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- Bib number mismatches
- Users entering incorrect race details
- Non-WhatsApp users needing alternative access/entry
- Authentication drop-offs​
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Handle alternative entry, partial data and fallback outcome assets.
Design Exploration
Since runners couldn’t record directly in Strava, we designed a one-page microsite to act as the orchestration layer.
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