Briefing
Explore initial ideas around how we could bring a POC to life, showing the potential of Gen AI, starting with our hero Armadillo title.
These are all initial thoughts and the idea is to pick the one(s) that we are interested in exploring further and turning into a POC.
Concept Explorations
Sketchings & Storyboards
How might we offer a more personalised gifting experience that pushes the boundaries of play?
Personalised Gift Cards
MVP - Personalised cards with text and images.
Users can create hyper-personalized gift cards delivered by Astro or other voiceless characters, with customisation options for personalised messages to accompany the gift card.
With Generative AI, we will craft personalised messages ahead of time, ensuring they align with brand and title requirements. Additionally, we will employ AI to effectively match user-written messages with the pre-created content.
The cards will include AI-generated messages and images that have been pre-curated by PlayStation.
ENVIRONMENT
AI-generated background from user’s prompt.
Duo-tone introduced to the grade driven by PS blues.
CHARACTER
Character from key art animated via AI.
Body language to match the message.
CARD UI
Logo, pagination, card frame and outline.
MESSAGE
Dialogue generated via AI matching the character’s personality.
PERSONAL INFO
Name, email and card amount.
SFX & VFX
Sound and visual effects layered in front of the card matching the occasion.
Phase 2 Delivery - Personalised cards with audio, video, text and images.
Users can create hyper-personalized gift cards that feature beloved PlayStation characters, such as Kratos, with customisation options for personalized messages to accompany the gift card.
With Generative AI, we will craft personalised messages ahead of time, ensuring they align with brand and title requirements. Additionally, we will employ AI to effectively match user-written messages with the pre-created content.
The cards will include AI-generated audio messages, images and video that have been pre-curated by PlayStation.
.png)
ENVIRONMENT
AI-generated background from user’s prompt.
Duo-tone introduced to the grade driven by PS blues.
CHARACTER
Character from key art animated via AI.
Lip-sync, facial expressions and
body language to match the sentences.
CARD UI
Logo, pagination, card frame and outline.
MESSAGE
Dialogue generated via AI matching the character’s vocabulary and personality.
VOICE
AI-generated audio from the hero’s original voice.
PERSONAL INFO
Name, email and card amount.
SFX & VFX
Sound and visual effects layered in front of the card matching the occasion.
Step-by-step Low-fi Proto
