Context
Building on the momentum of the OneCommerce initiative, we’ve been exploring how the web experience can do more, not just to streamline commerce but to create a truly connected and player-first PlayStation experience.
Competitors
Companies that were once direct rivals are now partners. Indirect competitors have become direct threats. The landscape is shifting fast.
Players
Expectations are changing. Players now move fluidly across platforms, communities, and devices.
Technologies
The boundaries between discovery and commerce are dissolving. Commerce is no longer just a moment — it's embedded throughout the player journey.
Technologies
AI agents, generative content, and portable devices are reshaping the way people discover, shop, play, connect and get support.
The Opportunity
To meet the expectations of players and prepare for what comes next, we must evolve how we show up in their lives.
The web experience can no longer be a collection of utilities. It needs to become a living, intelligent, and responsive layer of the PlayStation universe — one that adapts to each player and amplifies what matters most to them.
The Vision
This is our moment to respawn the web experience and redefine what it means to connect with players for what’s next.
A space that feels alive, adapts to each player, and connects the entire PlayStation universe in ways that create joy, drive loyalty, and unlock value.
Design Eploration
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A space that feels alive, adapts to each player, and connects the entire PlayStation universe in ways that create joy, drive loyalty, and unlock value.
1
An experience that adapts to you, not the other way around
A generative interface crafted for each player, using context and behaviour to display content in the most relevant format.
Live PDPs that evolve with your gameplay, turning every interaction into an extension of the game.
2
Gives you answers, not search results
An intelligent assistant that understands intent, using natural language to recommend games, compare products, surface deals, and solve support needs.
3
Extends games beyond the console
A cloud gaming experience that connects players with PlayStation titles and friends.
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